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Digital Engagement Coordinator

ASA Professionals MIdden

Uren per week

For one of the leaders in the automotive industry, we are looking for a Digital Engagement Coordinator. Are you an expert in marketing and app development? Do you know how to push the right buttons to get as much interaction with customers as possible? Then this could be your next step in your career!

In this role as Digital Engagement Coordinator you will be part of the digital marketing team. You'll be working at the marketing department of the European headquarters at Hoofddorp.

Your main duties will be related to the operational activities needed for the assigned projects with the strategy and targets as set by the Customer Engagement Lead.
Therefore you'll be coordinating activities related to the project development of all apps provided by the company and you will be responsible for coordinating the engagement activities with customers.
The purpose of this is to create loyal customers and make them willing to recommend the brand to other potential customers. To achieve this you will be engaging with customers in all touchpoints, using all the available digital platforms. You share the potential and usage of the apps and other tools to increase retention and engagement.

To make sure the company is up to date with all the latest trends, you are well abreast of all innovations and benchmark of the automotive industry.

Your main accountabilities will be:

  • Coordinate app projects and activities related to project development of all company apps;
  • Maintaining contact with relevant stakeholders involved in the development;
  • Securing the delivery and release on time of features and enhancements;
  • Ensure tool Instore Configurator is adopted by the dealer network
  • Provide support to users, local distributors and dealers, in order to secure full successful experience of the usage of, instore configurator and apps integrated with CRM platform.
  • Ensure that all activities run with the available budget.
  • Monitor, analyze and generate insights about apps behaviors, identifying areas of improvement and propose optimization.

  • A bachelor or Master degree, preferably in Marketing;
  • A minimum of 3 years relevant work experience;
  • Functional knowledge in the field of Digital Marketing;
  • Any knowledge of Mobile Marketing is a plus;
  • Knowledge of behavior of customers using mobile apps;
  • Knowledge of Firebase, app stores, app analytics and KPI's;
  • Experience with mobile app campaigns and track systems;
  • A fluent proficiency in the English language, any other European language is an advantage.

The European head quarters of a world wide known A-brand in the automotive industry.

This location is easily accessible from Amsterdam, Leiden, Den Haag and Utrecht. However, during the covid-19 period you will work from home. The client will facilitaite you well so you'll be succesfull working from your home office.

  • A fulltime position at the European headquarters of an international company;
  • International environment where you can learn and develop;
  • Travel allowance
  • Mobile phone and laptop
  • Independent, responsible and challenging position;
  • A temporary position for 6 months;
  • A compatible salary between 3400 and 3800 euro gross per month, based on experience.